They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.

Feature (what it is), Benefit (what it does), Meaning (what it means to them) - Start all with a verb ending in 's'

Feature (what it is), Benefit (what it does), Meaning (what it means to them) - Start all with a verb ending in 's'

Feature (what it is), Benefit (what it does), Meaning (what it means to them) - Start all with a verb ending in 's'